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THE LONDON BOROUGH OF TOWER HAMLETS IS THE MOST IMPOVERISHED AREA IN THE UK. THE FIRST LOVE FOUNDATION IS A CHARITY COMMITTED TO HELPING ITS RESIDENTS. THEIR FOOD BANK IS UNDER INCREASING STRAIN TO KEEP UP WITH GROWING DEMAND SO WE WANTED TO SUPPORT THEM WITH A UNIQUE AND INNOVATIVE SOLUTION.
THE IDEA
THROUGH THE CREATIVE USE OF TECHNOLOGY AND DATA, WE BUILT THE ‘SENDING MACHINE’ – A DIGITAL VENDING MACHINE THAT DOESN’T DISPENSE FOOD BUT SENDS IT. FOOD BANK STOCK DATA IS COLLECTED AND ANALYSED AND THE MACHINE UPDATES REAL-TIME, RECONFIGURING ITSELF TO OFFER WHAT’S REQUIRED. PEOPLE CAN QUICKLY SEND WHAT’S REALLY NEEDED TO THOSE WHO REALLY NEED IT.