7UP NEEDED TO FIND IT'S COOL AGAIN AND RECONNECT WITH CULTURE. A GLOBAL DESIGN REHAUL DESERVED A REFRESHING BRAND EXPERIENCE.
THE IDEA
WE CREATED THE COOLBOX - THE CHILL-OUT AREA, 7UPPED.
PART ENTERTAINMENT VENUE, PART BRAND SHOP, THE COOLBOX BECAME THE SUMMERS COOLEST OUTDOOR POP-UP AND MUST-SEE SOCIAL SPOT.