McDonald’s coffee is always consumed on-the-go but the client wanted their customers to stop and stay in their restaurants to enjoy the hot drinks and tasty cakes McCafé has to offer.
The idea
When people say “let’s go for a coffee”, they more than often mean “let’s go for a chat”. Coffee is a conversation enabler, a reason to socialise.
We created an app to motivate people to get together at McDonald's for a chat. We called it the ‘McCafé Meet Up’.