THROUGH EXTENSIVE CONSUMER RESEARCH WE DISCOVERED THAT THERE’S A UNIQUE RELATIONSHIP PEOPLE HAVE WITH DORITOS – THEY SIMPLY DON’T HAVE ANY INHIBITIONS ABOUT HOW THEY EAT THEM IN FRONT OF FRIENDS.
THE IDEA
WE CREATED THE DORITOS FEAST BEASTS AS THE MANIFESTATION OF PRIMAL CONSUMPTION HABITS AND ENCOURAGED GEN Z TO UNLEASH THE WILD WITHIN AND DEVOUR THEM THEIR OWN WAY.