April Fools' Day is becoming big business for big brands. We needed an idea that would entertain the McDonald's social fan base as well as peak the curiosity of the masses.
The idea
People always get caught out by 'April Showers'. And since no-one wants a soggy takeaway bag we decided to use this truth to base our April Fools' idea on.
We decided to produce an innovative piece of apparel for McDonald's. People liked it, people shared it and people wanted to know where they could buy it. Success!