Lynx are on a mission to empower and encourage young men to be themselves – to liberate them from outdated masculine stereotypes. We created a personalised gift set that allowed guys to enjoy and celebrate their individuality.
THE IDEA
We gave people the opportunity to add personalised tees to Lynx Gift Sets. By answering six simple questions, illustrated t-shirt graphics were configured in real-time to represent recipients’ characteristics and traits. This created completely unique garments that let guys display their personalities in a new and stylish way.