McDonald's: MyBurger
Everyone’s got something to say about McDonald’s on social media. Especially about how they should ‘make their burgers better’.
The idea
In response, we invited anyone and everyone to prove their point-of-view by dreaming up their very own burgers.
What our client said:
"We have been overwhelmed by the public's response. The five burgers that have made it onto our menus look and taste fantastic and I hope our customers will enjoy trying them out too."
– Alistair Macrow, Senior Vice President, Chief Marketing Officer at McDonald's