IKEA: Open Door Festival
WHEN CONSIDERING WHAT MAKES US COMFORTABLE AT HOME WE ARE OFTEN FACED WITH STEREOTYPES AND PRE-CONCEPTIONS OF WHAT A HOME SHOULD LOOK AND FEEL LIKE.
THE IDEA
TO INSPIRE BETTER LIVING WE WANTED PEOPLE AROUND THE WORLD TO EXPERIENCE AND CELEBRATE THE WEIRD AND WONDERFUL SIDES OF REAL LIFE AT HOME. THE IKEA FESTIVAL IS THE LARGEST AND MOST DIVERSE AUDIO/VISUAL TESTAMENT TO HOME LIFE, OPENING THE DOORS TO OVER 100 HOMES IN MORE THAN 50 COUNTRIES.